LONDON
Broadwick Soho
In tribute to vibrant Soho, Broadwick is inspired by gritty glamour with influences that range from 1970s disco pop to British eccentricity.
Broadwick Soho is a celebration of the neighbourhood, a destination that feels as though it has always been there, evolving with cultural shifts and dynamics.
Martin Brudnizki
In homage to the diverse history of Soho and the strong women who frequented Soho during the 1960s and 70s, MBDS have crafted a design approach summarised as Studio 54 meets your grandmother’s townhouse.
Throughout the hotel design, a mix of materials, colours and textures have been used to encapsulate an eclectic look in a tribute to the vibrant essence of this iconic London neighbourhood.
Each of Broadwick Soho's meticulously designed rooms and suites serves as a tranquil and rejuvenating retreat, featuring bespoke furniture, and thoughtfully chosen artworks by MBDS.
In the suites, the walls are swathed in marbled wallpaper, a backdrop to a captivating tableau of floating elephants, tigers, and exotic flora and fauna, presented in an enchanting hand-drawn style.
The mini bars masquerade as brass elephants, effortlessly blending practicality with whimsical aesthetics. Crafted in Jaipur, India by masterful artisans, each mini bar underwent meticulous design and crafting procedures to attain flawlessness.
