Inspired by Pepe Jeans' ethos of creating a brand that is accessible to all generations, Martin Brudnizki Design Studio designed the new concept for Pepe Jeans flagship store on Regents Street, London.

The new design concept combines an eclectic mix of contrasting materials with an emphasis on craftsmanship, providing a retail space which inspires all generations. The playful combination of materials is showcased in the pairing of cork with brass detailing, plywood walls with geometric vinyl shapes and characterful patterned encaustic tiles. 

Photography by James McDonald

The Custom Studio houses a denim bar which is detailed with fluted timber, dark green leather and antique brass studding. Innovative forms of technology are used throughout with RFID technology and an interactive Twitter wall in the changing rooms whilst unique pieces of artwork from denim artist Ian Berry complete the look.