Inspired by the elegance and sophistication of Fortnum & Mason’s iconic Piccadilly store, MBDS helped the Royal grocers introduce their brand to Asia.

Situated in the ultra-modern K11 Musea on Hong Kong's picturesque Victoria Harbour, the new Fortnum & Mason stands as a beacon of English hospitality in a burgeoning market. Split across two floors, with panoramic views of the Hong Kong skyline, Fortnum & Mason comprises a full shop floor and a separate restaurant, 181, serving lunch, afternoon tea and dinner. 

Photography by James McDonald

Blending together the original store's Georgian design infuences with eastern inflections, moments of joy and innovation, the shop floor effectively contrasts against the ultra-modern external architecture. A ruby red woollen carpet flows throughout and pops against eau-de-nil walls and brings to life the innovative display items, including a fresh pass, tea counter and whimsical champagne display. 

Ascending a sweeping staircase with hand-painted mural detailing by Melissa White, guests will arrive at 181 Restaurant. The restaurant is filled with natural light, thanks to fully-glazed windows and a soft colour palette of pale green which tones effortlessly against a striking cream and gold veined marble at the bar. Pops of burnt orange leather and a unique art collection create a sense of harmony and elegance, encouraging guests to sit back and relax.